UTM Builder
Build trackable marketing URLs with proper UTM parameters for Google Analytics. Track campaign performance across email, social media, and paid ads with consistent naming conventions.
UTM Builder
The landing page URL you want to track.
Select a template to auto-fill source and medium parameters
The referrer: (e.g. google, newsletter)
Marketing medium: (e.g. cpc, banner, email)
Product, promo code, or slogan (e.g. spring_sale)
Identify key phrases for paid search
Use to differentiate ads (e.g. video_ad vs banner)
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are special tags you add to URLs to track where your website traffic comes from. They help you understand which marketing campaigns, channels, and messages are driving visitors to your site.
The Five UTM Parameters
- utm_source: The referrer (e.g., google, facebook, newsletter, affiliate_partner)
- utm_medium: The marketing medium (e.g., cpc, banner, email, social, organic)
- utm_campaign: The specific campaign name (e.g., summer_sale, product_launch, v2_redesign)
- utm_term: Target keywords for paid search campaigns
- utm_content: Used to differentiate similar content (e.g., which banner or link variant was clicked)
How to Use This Tool
Simply paste your base URL and fill in the campaign details. Our tool automatically formats the parameters correctly and generates a complete tracking URL ready to use in your marketing campaigns.
Best Practices
- Use lowercase for all parameters (utm_source=facebook, not utm_source=Facebook)
- Be consistent with your naming conventions across all campaigns
- Use specific values (utm_source=linkedin_ad vs just utm_source=social)
- Avoid spaces and special characters (use hyphens or underscores instead)
- Test your tracking URLs in Google Analytics to ensure they work correctly